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Department of Management

The objective of the department of management Studies is to impart Management knowledge for the development of management skills and appropriate management attitudes. In pursuance of this broad objective, the Department conducts a number of programmes of study, ranging from Certificate or beginner's level to Masters Degree. each programme is complete in itself, but also provides a pathway to a programme at a higher level.

Available Courses

Diploma in Marketing Management (DMM)

 The main objective for this program is to provide  professional with knowledge,talents,skills and attitudes to be marketers  who can make a real difference in consumer and industrial market,  profit and nonprofit organizations, small and large industrial markets by  influencing the development of new product and services, supporting the  personal development of the people who work for them, reconciling  organizational activities with ecological, social and political concerns  the world, adapting to the challenge that economy and the constant of  and quick changing pattern of competitive pressures and Opportunities

Diploma in Marketing Management (DMM)


Entry Qualification G.C.E A / L or Equivalent
Study Techniques Guidance sessions
Presentations
Group Discussions
Assignment (Individual / Group)
Field visits
Duration 6 Months Full time
Available Centers Kandy, Maharagama
Medium Sinhala \ English
Course Fee Rs.14000/-
View Complete Course summery from here.


Employment opportunities
 Marketing is a very board area with a wide array and variety of activities  involving the analysis, planning, implementation and control of  marketing programs. students who completed this program will  have marketing careers in advertising, brand and product  Management, customer affairs, industrial marketing, new product  Planning, physical Distribution, Public Relations, Purchasing,  Merchandising, Sales Management, Wholesaling, Credit Management  and Corporate Social Responsibility.

Course Outline

  1. DMM 01 - Marketing Information System
  2. DMM 02 - Consumer Behavior
  3. DMM 03- Segmentation, Targeting and Positioning
  4. DMM 04- Product Mix Decision
  5. DMM 05- Price Mix Decision
  6. DMM 06- Place Mix Decision
  7. DMM 07- Promotion Mix Decision
  8. DMM 08- Customer Relationship Management
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